Barefoot is America's #1 wine and the only wine brand who sponsors the NFL. To celebrate this partnership we created a fictional fierce leader, Coach B (also known as Patrick Wharburton). We were tasked to launch Coach B on Barefoot's social platform. We made everything from get ready with me videos, pep talks, Q&A's. We even created reactive content around major events like Super Bowl, Thanksgiving and the first snow storm of the season.